In the field of network marketing, there are three pillars of success that are truly unavoidable, time-tested, and proven many times over. They are interconnected and work synergistically to improve businesses and lives on a daily basis for those that employ them.
The first pillar of success is your business opportunity, a marketable product or service that you have at your disposal to bring to the market. It’s simple: the more you put into the multi-level marketing business, the more you will get out of it. Take it seriously for your own sake, and you will reap the rewards rather than paying for regrets.
The second pillar of success with network marketing is information and training. This pillar distinguishes those that become experts in their business from those that are more like hobbyists with a fuzzy understanding.
Information you’ll find to be the most important includes: Knowledge of lead generation, tenets of relationship building with prospects, training for new recruits, and how to develop new leaders on your team.
If you are plugged into a good network marketing company, training in each of these areas should be easily accessible, and should naturally bring you to the third pillar of success: action.
The knowledge you gain in training (the second pillar) will clarify the action you’ll need to take. Depending on the company and the market you’re trying to reach, the action will include such steps as reaching out into the community to acquire leads, whether online, in person, over the phone, or through personal or business connections.
One of the most important action steps is in spreading information about the benefits you can offer to your leads. Why else would they be interested if not to benefit themselves or the people they know? After this, there will be a recommended procession of following up, recruiting, and training.
Respect these pillars of success, and you will develop a business for yourself that will grow through the efforts of your recruits and multiply your profits.