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Former MonaVie CFO to launch White Coat Nutrition

Devin Thorpe has left MonaVie, a network marketing giant where he had served as the Chief Financial Officer since 2008, to help in the launch of White Coast Nutrition.

During Thorpe’s tenure at MonaVie, the multi-level marketing business and direct-seller of healthy living products was ranked 18th overall on the 2009 Inc. 500 list of fast growing private companies; MonaVie as also listed as the third largest company on the Inc. 500 for 2009.

White Coat Nutrition offers a high quality line of nutritional supplements exclusively from its website to create an efficient channel of distribution, allowing for competitive prices.

At White Coat Nutrition, Thorpe joins company founder John Clawson.

“It is a pleasure to partner with John as he shares my vision for creating quality nutritional products that can be offered through an efficient on-line sales channel at affordable prices,” Thorpe said. “We often say that we like to sell products that don’t require our customers to get a part time job to afford them.”

White Coast Nutrition currently maintains a online sales model exclusively and has no plans to moving into the network marketing industry.

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