Have you got a card? You should
Exchanging business cards is the most common form of introduction with someone you’ve just met. They cost little to print, yet provide a convenient way for people to remember each other.
Business cards — especially in network marketing — serve to remind people how to reach you. So include multiple means of contact, including: name, company, address, phone number, e-mail address, website, instant messenger, Twitter handle, and fax number.
The blank space on the back of business cards provides added opportunities:
- Grab attention with a unique network marketing selling proposition, like “Helping eliminate joint pain forever.”
- Print an endorsement from a satisfied customer.
- Use the reverse side of your business card as a coupon. For example, print “Present this card for a free dinner next Thursday evening at ________” as an offer for a free meal in return for listening to a presentation of your network marketing opportunity.
- When talking to a prospect who has handed you his card, use the back to take notes about the person—likes, dislikes, family information.
- If you have network marketing distributors in other countries, print your information in other languages on the back of your card.
Multi-level marketing companies often list designated printer-partners in network marketing brochures and on websites, from whom you can select a template business card. Using a personal computer and printer, you can also create your own network marketing business card using alternative size, material, color, fonts, images, and text. You can probably get a high-resolution image of the network marketing company logo to include on your cards. When printing from home, only use the best card stock with clean, crisp edges to give a professional look.
Here’s some points to consider to make your network marketing business cards memorable:
- A clean looking, professionally printed and attractive card projects a great first impression
- Choose a type font and size that is easy to readL
- Use two colors of ink or more.
- Include a catchy phrase such as, “I’m making money while relaxing on cruises, are you?”
- Proofread your copy for errors before printing.
- Include your photo on your cards.
- Always have cards with you whenever you leave the house.
- Keep a good simply of cards, order ahead so you don’t run out.
- Make a business card magnet: it will last longer than paper and can easily be placed on metal objects, filing cabinets, and refrigerators at home.
- Consider a 4-page or 8-page mini-brochure that folds into the size of a business card.
Cards are an inexpensive way to market. Give them out:
- Whenever you tip a taxi driver or waitress
- When paying bills
- To the bank clerk when making deposits
- When asking for referrals
- In line, while you’re waiting, anywhere.