Storytelling is a virtue
People like people who are interesting, people they can relate to as being like themselves. Stories help us link up with others as human beings, sharing experiences. The most compelling network marketing stories are those that evoke strong feelings. There is an old saying that goes:
“Talk to me and I hear; Show me and I understand; Tell me a story and I’ll remember.”
Date Carnegie recommended beginning any speaking presentation with a personal story about an event which holds meaning for you as a quick way to make a connection with your audience. A fast way to start the bonding process with someone is to actively listen to the person and when it’s your turn to speak, tell a story that ties into a point made by the other person.
It’s natural, and wise, to tell people a story about your network marketing experiences, as the tale you tale can be even more important than product you sell.
A study by Northeastern University revealed that letting a prospect know about one’s commercial affiliation with a brand had no measurable effect on the credibility of the word-of-mouth message. More than 75 percent of those surveyed relayed that affiliation was a “non-issue.” In fact, the survey discovered people who knew of a representative’s commercial affiliation were more likely to feel positively about both the representative and the company.