International sponsoring can a tricky part of your network marketing campaign … but potentially lucrative. More than 80% of network marketing companies operate internationally. According to the Direct Sales Association, annual revenues in Asia ($36.5 billion) exceed those of North America ($34.7 billion).
What are the tricks to international sponsoring and network marketing? First, be sure your network marketing organization and income is solid locally before setting your sights internationally.
Every culture has nuances of etiquette that influence successful communications. The more you understand a cultures etiquette, the more respect you will get from the natives and faster they will accept and bond with you and your multi-level marketing.
For example, in the United Kingdom, it is prevalent to use first names when communicating, but only after you are invited to. Germans make appointments for most things and are punctual down to the minute; don’t be early or late. In Japan, it is difficult to get appointments with strangers unless you mention a mutual connection with a person who referred you.
People like people who speak their language. While you listen to someone to discover what’s going on in his or her life or to convince them of the value of an MLM opportunity, the next step is to understand how he or she communicates, in order for you to get on his or her wavelength.
According to Dr. Duane Lakin, Ph.D., author of The Unfair Advantage, almost everyone you come into contact with will communicate in language that indicates a preference for one of three senses; vision, hearing or touch. You can build a bond with people by knowing which sense faculty is dominate and by using words aligned with that sense in your communications. A visually dominant person may see how to make a choice. An auditory person will hear how it sounds. A kinesthetic person has to feel the network marketing solution.
