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The New Stuff

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Network marketing tools named reprint, research and tip


Put these in your network marketing toolbox:

Read all about it: Article reprints about your network marketing product or industry make great marketing pieces, even when they don’t mention your network marketing company by name.

For instance, if online travel is your service, feature articles written in major publications like The Wall Street Journal about a rise in online booking will help provide evidence of market demand to prospective network marketing distributors.

Promoting nutrition or enhanced athletic performance in your network marketing business? The major magazines are loaded with articles on health and fitness. Look for feature editorials which point out benefits your product offers. In general, you can freely extract brief quotes from magazines and other media without permission as long as you give proper credit to the article’s author and media source.

Turn your computer into a 24-hour a day article scout. Go to www.news.google.com and look for the link to “News Alerts.” Google will e-mail you whenever a news article containing keywords related to your topic shows up online. For instance, if you are promoting a legal service and working the angle of credit collections for small business owners, you can have Google e-mail you notice of new articles with the phrase “bad debt.” You’ll soon have an arsenal of authoritative material from which to quote or to show reprints of to prospects.

Tips are welcome: The more ways a network marketing product or service can be used, the higher its perceived value will be. Create a one-page tip sheet for each of your popular network marketing products on how to get the most from them. Tip sheets help customers with product ideas for getting tasks done easier.

Include ways to use your item that helps save money, saves time, or enhances health or beauty. If your items are consumable, come up with a recipe tip sheet. Your parent network marketing company may already have a collection of usage tips you can use; collect these and add tips from your own customers. Don’t forget to include your contact information and how to order at the bottom of each of your tip sheets.

Research you can use: Like network marketing articles from well-known media, studies from universities or organizations instill trust in the reader. Your network marketing company doesn’t have to be mentioned in a study in order for you to hitch a ride on the credibility wagon. For example, if you were selling a product with colostrum, there are plenty of university studies showing generic colostrum’s beneficial effects with various health challenges. Universities conduct studies on a wide range of topics from memory loss, to social behavior, to health and nutrition.

Another plus of using excerpts from research studies is that universities arc considered halls of authority. People are naturally swayed by credentials; most university studies are conducted bv M.D.s and Ph.D.s.

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