The New Stuff


Identify ideal customers by their niche

Just because anyone and everyone can benefit from network marketing, your product or extra income, it doesn’t follow that they are all likely to do so. Why waste your time attempting to sell the virtues of an MLM to everyone and facing “no” after “no,” when you can have droves of customers who are looking for exactly what you offer?

Of course you should be prepared to respond to every person as if he or she could be a customer. But before launching into a network marketing pitch about your product, learn about your prospect. A chance meeting could lead to someone trying your product for the first time. That person could experience life-changing results and start referring others who get involved as network marketing distributors. High-earning network marketers are always prepared to promote spontaneously.

The average person is exposed to several hundred marketing messages in a day. People block out or ignore most of these messages because the information doesn’t pertain to their immediate problems. However, if an ad or email or a friend speaks to a person’s exact situation (like multi-level marketing), the subconscious starts to pay attention.

Network marketers earn bigger checks because they target niche customers. A niche can be identified by an activity or community organized around a specific interest. Members tend to feel there’s something special about the group, the topic or their involvement in it. Niche groups are natural networks because members interrelate.

When brainstorming niches for network marketing, think about topics you can personally connect with. Look for activities you are excited about or have life experiences with. From your involvement with a career, a health challenge, a hobby, or education, you may already know a great deal about a subject. Even minimal knowledge will expose you to resources from which you can research what you don’t know.

Income, gender, age, geographic location, hobbies, marital status, education and number of children are all demographic factors that can help you make decisions on who to target your network marketing. The following demographics describe targetable niche audiences:

Gender: Women make more than 83% of consumer-buying decisions. Women dominate the ranks of network marketing and direct selling. According to the Small Business Administration, women outrank men in starting businesses.

Age:  A 2006 Yahoo poll reports that a growing number of baby boomers feel they will never be too told to launch a business. In fact, the fastest growing age group in direct selling is the 65-year old and up crowd. At the other end of the spectrum, The Wall Street Journal reports that more college students are considering starting their own business. The interest has prompted hundreds of collages and universities to offer courses for aspiring entrepreneurs and to help students start their own business before graduation. Why not Network Marketing?

Geography: Target people by where they live. Western states in the have the highest self-employment rates, 1.8% higher than the national average. Inner cities are experiencing faster small-business job growth than their surrounding metropolitan areas. About 55% of sole proprietorships are concentrated in the 10 most populous states; Florida was the most nurturing state for sole proprietorship business growth, followed by New York and North Carolina

Seasons and special occasions: Time your marketing to coincide with special occasions. Gift-buying peaks in the months leading up to the end of the year holidays. Buyers start looking or unique gift ideas as early as September. Special days like Mother’s Day are ideal to promote specific product offers.

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