The New Stuff


Network marketing brochures and catalogs: Read all about it

Print is not dead.

Brochures can provide essential information about your network marketing company, product, or opportunity. When presented in an easy-to-read format, network marketing brochures save you time by answering common questions and concerns. They’re a great way to break the ice with someone you’ve just met. They can also act as a small step in warming a prospect up on the way to getting him to take the next step (like a meeting).

Effective brochures provide images of happy people, bulleted lists of benefits, and raving testimonials from satisfied customers. They can be used as introductions or as follow-ups. Most network marketing companies sell product and opportunity brochures in bulk; all you have to do is add your contact information.

Marketing with a catalog allows you to present your multi-level marketing company’s full range of products and services with visual impact to consumers. Statistics show people love shopping through mail order catalogs; according to recent data, it’s a $70 billion-a-year industry used by 36% of buyers because of convenience and ease.

Product catalogs will cost you more per copy than most of your other marketing pieces, but they provide your customers a wide selection of items from which to choose. Super stores like Home Depot and Walmart may have comparatively little in common with network marketing, but they have proven the formula that network marketing success comes from offering their network marketing customers a broad range of products.

Mail catalogs to previous customers. Leave catalogs at laundry mats and in waiting rooms in hospitals and practitioner’s offices. Have your contact information and distributor number generously placed throughout each catalog. That way, when a shopper places an order from a catalog, she can give your ID to the company.

For customers who express interest in only one of your network marketing products, send a product sheet instead of a catalog. Many network marketers provide a library of individual product sheets you can download from their website and print at home or e-mail to network marketing prospects. Remember to include your personal contact information.

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