Looking for truth in networking and marketing
Networking seems simple enough — you interact with other people. Some people think marketing is easy too.
But if it’s so easy, why are there so many jobs in marketing? And so much transition in the industry? Network marketing isn’t easy, and it’s not for simpletons. You might want to give a try. But if you don’t have the proper skill or drive, you’ll end up missing the target. This isn’t just a business where you buy a-or cold-call leads. It can be rewarding, but it ain’t easy.
More hard truth: Marketing can be a slimy business. Assume a company doesn’t have the best product or service in the world, but you have to say sell a customer as if this product is gold, the best they can get. It’s a compromising position for the marketer.
When you embark on network marketing, you enjoy unusual freedom in that you can freely investigate the companies you want to represent — and you should. Don’t sell something you can’t believe in. Don’t do business with a company that can’t offer you access to resources, tools, and training to generate the traffic and lead you to a stream of qualified business leads.
It is also false to think that in network marketing, everybody is your prospect. You have to know the needs of your family, neighbors, friends or anyone that you consider as prospects. For instance, you can’t sell chinaware to a businessman that loves to collect antique watches; you can still do the presentation, but he’ll be unlikely to buy.
Instead, position yourself, your company as the leader by focusing on targeted leads, and following up automatically, and converting the interested leads into new customers … as well as distributors in the business.